Google Analytics collects massive amounts of visitor data and has faced legal challenges across Europe. European alternatives offer powerful insights while respecting privacy and ensuring GDPR compliance.

Why European Analytics?

With GDPR violations costing millions and visitor trust at stake, European analytics tools offer peace of mind. Many don't require cookie banners, simplifying compliance.

Top GDPR-Compliant Analytics

1. Matomo (France) 🇫🇷

Best for: Full-featured analytics with complete data ownership

The most popular Google Analytics alternative. Self-hosted or cloud, with 100% data ownership and powerful features matching Google Analytics.

• Deployment: Self-hosted or cloud
• Pricing: Free (self-hosted) or from €19/month
• Features: Heatmaps, session recording, A/B testing
• Privacy: Automatic IP anonymization

2. Plausible (Estonia) 🇪🇪

Best for: Lightweight, simple analytics

Under 1KB script size (45x smaller than Google Analytics), open-source, and cookie-free. Perfect for performance-focused sites.

• Pricing: From €9/month
• Script size: <1KB
• Privacy: No cookies, no personal data
• Interface: Single-page dashboard

Comparison: Features vs Privacy

Migration from Google Analytics

All tools offer import guides for migrating from Google Analytics. Most migrations take under an hour:

1. Sign up for your chosen analytics tool
2. Add the tracking script to your site
3. Remove Google Analytics code
4. No cookie banner needed (for most tools)

Compliance Tip: Cookie-free analytics like Plausible don't require cookie consent banners in most EU countries, simplifying compliance and improving user experience.

Which to Choose?

• Need GA features? Matomo offers the most complete feature set
• Want simplicity? Plausible's lightweight approach is perfect