Best European E-Commerce Alternatives to Amazon
Discover regional European marketplaces that offer better prices, transparent practices, and support local economies. From Swiss quality to Polish innovation.
MadeByEU Editorial
Editorial Team
Amazon's dominance comes at a cost - small seller exploitation, opaque pricing, and massive data collection. European alternatives offer transparency, regional optimization, and often better deals while supporting local businesses.
Why Shop European Marketplaces?
European e-commerce platforms often specialize in their regions, offering faster shipping, better local product selection, and transparent pricing histories. Many also have stricter seller verification and better customer protection.
Top European Marketplaces
1. Galaxus (Switzerland) 🇨ðŸ‡
Best for: Price transparency and honest reviews
Galaxus is famous for its price history feature - you can see exactly how prices have changed over time. They're brutally honest in product reviews (even their own) and offer excellent customer service.
Galaxus
The "Amazon of Switzerland". Known for price history transparency and honesty.
- Coverage: Switzerland, Germany, Austria
- Product Range: 3.5 million+ products
- Unique Feature: Complete price history on every product
- Values: Transparency, honest reviews
2. Allegro (Poland) 🇵🇱
Best for: Eastern Europe and tech products
Allegro dominates Eastern Europe with smart shipping solutions and competitive pricing. It's particularly strong in electronics, fashion, and home goods.
Allegro
The giant of Eastern Europe. Massive selection, smart shipping, and great prices.
- Coverage: Poland, Czech Republic, Slovakia
- Market Share: 50%+ in Poland
- Innovation: Smart! delivery program
- Sellers: 135,000+ merchants
3. Bol.com (Netherlands) 🇳🇱
Best for: Benelux region logistics
Bol.com is deeply integrated into Dutch and Belgian infrastructure, offering same-day delivery in major cities and evening delivery options.
Bol.com
Benelux leader. Deeply integrated into Dutch/Belgian logistics network.
- Coverage: Netherlands, Belgium
- Delivery: Same-day in major cities
- Products: 23 million+ items
- Sustainability: Carbon-neutral shipping
Specialized European Marketplaces
ManoMano (France) 🇫🇷 - DIY & Home
Europe's #1 for home improvement, gardening, and DIY. With 150,000+ sellers and expert advice, it beats Amazon on selection and expertise.
Back Market (France) 🇫🇷 - Refurbished Tech
The eco-friendly way to buy tech. All refurbished devices come with warranties and quality guarantees. Saves money and the planet.
Back Market
Premier marketplace for refurbished tech. The eco-friendly alternative.
Vinted (Lithuania) 🇱🇹 - Second-Hand Fashion
Buy and sell pre-loved clothes across Europe. 75+ million users and growing, making circular fashion accessible.
Vinted
Second-hand fashion marketplace. Buy and sell pre-loved clothes.
Regional Comparison
| Platform | Best Region | Specialty | Unique Advantage |
|---|---|---|---|
| Galaxus | DACH | General | Price transparency |
| Allegro | Eastern EU | Tech, Fashion | Smart delivery |
| Bol.com | Benelux | General | Same-day delivery |
| Back Market | All EU | Refurbished tech | Eco-friendly |
Shopping Tip: Use regional platforms for the best prices and fastest delivery. Galaxus in DACH, Allegro in Eastern Europe, Bol.com in Benelux.
Conclusion
European marketplaces often offer better prices, faster delivery, and more transparent practices than Amazon. By shopping regionally, you support local economies and get a better experience.