The giant of Eastern Europe. Massive selection, smart shipping, and great prices.
Amazon
The everything store. Replace it with robust regional market leaders and specialized ethical alternatives.
Other great European services in the E-commerce category:
The "Amazon of Switzerland". Known for price history transparency and honesty.
Benelux leader. Deeply integrated into Dutch/Belgian logistics network.
Rapidly growing German marketplace with a vast selection of goods.
European leader for DIY, home improvement, and gardening.
Premier marketplace for refurbished tech. The eco-friendly alternative.
German social book retailer donating 75% of profits to charity.
Allegro is recommended in these comprehensive guides: